Market Insights

Wall covering market is likely to witness an impressive CAGR of 4.5% during the forecast period. The growing demand for wall covering is mainly due to the enhancement of the appearance of the walls and increasing personal income of people to spend on wall covers.

Segments' Analysis

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Wall Covering Market Share: By Product Type

Based on the product type, the market is segmented as wall panel, wall paper, tile, metal wall covering, and other products. The wall panel segment held the largest share of the market in 2020, and is expected to remain dominant during the forecast period. The usage of wall panels results in better aesthetic appeal as the wall panels cover the wall with fewer joints.

Wall Covering Market Share: By Application Type

Based on the application type, the wall covering market is segmented as commercial and residential. The residential segment leads the market owing to rise in population and increasing spending power of people, which is giving rise to construction of new houses in the urban and sub-urban areas globally, and surge in the construction of non-residential buildings and institutes, which is also a major reason for the dominance of this segment.

Wall Covering Market Share: By Region

In terms of regions, North America is estimated to be the largest as well as the fastest-growing market for wall covering during the forecast period, with the USA and Canada being the major countries offering lucrative growth opportunities. The growth of the region’s market is owing to, increasing per-capita income of countries, extensive growth of construction industry in the region, and presence of a large number of wall covering manufacturers in the aforementioned countries. Europe and Asia-Pacific are also expected to offer substantial growth opportunities during the forecast period.

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Market Scope & Segmentation

Wall coverings are materials such as wallpaper or textured fabric and other products used as decorative coverings for walls.

This report studies the market covering a period of 12 years of trend and forecast. The report provides detailed insights into the market dynamics to enable informed business decision making and growth strategy formulation based on the opportunities present in the market.

The wall covering market is segmented into the following categories. 

Wall Covering Market Size, Share, & Forecast, by Product Type:

• Wall Panel (Regional Analysis: North America, Europe, Asia-Pacific, and RoW)
• Wall Paper (Regional Analysis: North America, Europe, Asia-Pacific, and RoW)
• Tile (Regional Analysis: North America, Europe, Asia-Pacific, and RoW)
• Metal Wall Covering (Regional Analysis: North America, Europe, Asia-Pacific, and RoW)
• Other Products (Regional Analysis: North America, Europe, Asia-Pacific, and RoW)

Wall Covering Market Size, Share, & Forecast, by Application Type:

• Commercial (Regional Analysis: North America, Europe, Asia-Pacific, and RoW)
• Residential (Regional Analysis: North America, Europe, Asia-Pacific, and RoW)

Wall Covering Market Size, Share, & Forecast, by Distribution Channel Type:

• Specialty Store (Regional Analysis: North America, Europe, Asia-Pacific, and RoW)
• Home Center (Regional Analysis: North America, Europe, Asia-Pacific, and RoW)
• Building Material Dealer (Regional Analysis: North America, Europe, Asia-Pacific, and RoW)
• Furniture Store (Regional Analysis: North America, Europe, Asia-Pacific, and RoW)
• Mass Merchandizer (Regional Analysis: North America, Europe, Asia-Pacific, and RoW)
• E-commerce (Regional Analysis: North America, Europe, Asia-Pacific, and RoW)
• Other Distribution Channels (Regional Analysis: North America, Europe, Asia-Pacific, and RoW)

Wall Covering Market Size, Share, & Forecast, by Region:

• North America (Country Analysis: the USA, Canada, and Mexico) 
• Europe (Country Analysis: Germany, France, the UK, Russia, Spain, and Rest of Europe)
• Asia-Pacific (Country Analysis: China, Japan, India, South Korea, and Rest of Asia-Pacific)
• Rest of the World (Sub-Region Analysis: Latin America, the Middle East, and Others)

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Key Players

Some of the major wall covering manufacturers are-

• A.S. Création Tapeten AG
• Adfors (Saint Gobain)
• Ahlstrom-Munksjö Oyj
• Asian Paints Ltd
• Benjamin Moore & Co.
• Brewster Home Fashion
• Grandeco Wallfashion Group
• J. Josephson Inc.
• Nippon Paint Holdings Co. Ltd
• Walker Greenbank PLC

Research Methodology

This report offers high-quality insights and is the outcome of detailed research methodology comprising extensive secondary research, rigorous primary interviews with industry stakeholders and validation and triangulation with Stratview Research’s internal database and statistical tools. More than 1,000 authenticated secondary sources, such as company annual reports, fact book, press release, journals, investor presentation, white papers, patents, and articles have been leveraged to gather the data. We conducted more than 10 detailed primary interviews with the market players across the value chain in all four regions and with industry experts to obtain both the qualitative and quantitative insights.

Report Features

This report provides market intelligence in the most comprehensive way. The report structure has been kept such that it offers maximum business value. It provides critical insights into the market dynamics and will enable strategic decision making for the existing market players as well as those willing to enter the market. The following are the key features of the report:

• Market structure: Overview, industry life cycle analysis, supply chain analysis
• Market environment analysis: Growth drivers and constraints, Porter’s five forces analysis, SWOT analysis
• Market trend and forecast analysis
• Market segment trend and forecast
• Competitive landscape and dynamics: Market share, product portfolio, product launches, etc.
• Attractive market segments and associated growth opportunities
• Emerging trends
• Strategic growth opportunities for the existing and new players
• Key success factors

Report Customization Options

With this detailed report, Stratview Research offers one of the following free customization options to our respectable clients:

Company Profiling

• Detailed profiling of additional market players (up to 3 players)
• SWOT analysis of key players (up to 3 players)

Market Segmentation

• Current market segmentation of any one of the product types by application type.  

Competitive Benchmarking

• Benchmarking of key players on the following parameters: Product portfolio, geographical reach, regional presence, and strategic alliances

Custom Research: Stratview Research offers custom research services across sectors. In case of any custom research requirement related to market assessment, competitive benchmarking, sourcing and procurement, target screening, and others, please send your inquiry at [email protected]